Bleach

The Viz team reached out to Pilot to create evergreen packaging for Bleach and Bleach: Thousand Year Blood War. My concept centered on Tite Kubo’s love for streetwear and the extension of that love into Bleach -- grungy and collage-y, tying in Bleach’s classic logo colors.

team

David Gorelik, Senior Designer
Noah Revoir, Art Director
Erik Weikert, Creative Director

scope

Concept Generation
Packaging Design

Style tile evolution.